Complex B2B buying is never easy. I've written, extensively, about how … [Read more...]
Tag: Customer Experience
Buying During Difficult Times
The Present Opportunity Posted on March, 2020
Our societies, communities, workplaces and businesses are in turmoil. The … [Read more...]
Buying Is About People, Why Isn't Selling? Posted on March, 2020
Buying is about people. They are part of organizations and teams. They are … [Read more...]
Social Selling, Bar Hopping, And Relationship Commoditization Posted on February, 2020
Listen to the proponents of "Social Selling," and it is the future of selling. … [Read more...]
On C-Level Buying Posted on February, 2020
As sales people, we learn that we are to call high. We should be reaching the … [Read more...]
Does Being On Commission Make You Untrustworthy? Posted on February, 2020
I read a discussion between some wickedly smart people. One person took a … [Read more...]
When The Incremental Cost Of Stupidity Is $0 Posted on January, 2020
I'm at the ripe young age where I have seen a lot of different scenarios for … [Read more...]
Confusing Simplification With Simplistic Posted on December, 2019
Both we, our customers, our markets, our worlds are getting more and more … [Read more...]
"Buyer's Remorse" Grows Up Posted on December, 2019
When I first started selling -- way back in the dark ages -- one of the things I … [Read more...]
Pricing And Discounting Are Different! Posted on December, 2019
As usual, I've stuck my nose into some on-line discussions. This time, the … [Read more...]
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