I read an interesting post last week. It focused on the importance for sales … [Read more...]
Tag: Change
What's Your Customer Ready To Do?
Putting Ideas Into Practice! Posted on December, 2013
It's that time of year. For many organizations, it's the finish of the old year … [Read more...]
Are You A Real Sales, Marketing, or Business Pro? Posted on December, 2013
I'm a tremendous fan of Steve Pressfield's writing. If you haven't read him, … [Read more...]
The Courage To Commit And Execute Posted on December, 2013
There is never an end to the creativity of marketing and sales professionals in … [Read more...]
Constructing Insight Posted on November, 2013
Thanks to my friend Brian MacIver for his brilliant phrasing on this critical … [Read more...]
Insight Without Action Is Just Idle Chatter! Posted on November, 2013
Today, we are all trying to engage our customers with Insight. But so much of … [Read more...]
Maybe It's Us That Keep Our Customers From Moving Forward Posted on November, 2013
Surely I must be a heretic suggesting it's sales people that keep our customers … [Read more...]
What I Finally Got About "Unlearning" Posted on November, 2013
Unlearning has become a popular concept recently. At first, I didn't pay a lot … [Read more...]
Developing Insights Posted on October, 2013
Everyone has been talking about Insights. Our customers are hungry for Insights … [Read more...]
Just Good Enough--The Minimum Viable Sales/Marketing Strategy Posted on October, 2013
Anyone familiar with the work of Eric Ries in the Lean Startup or Steve Blank's … [Read more...]
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