Thought leadership is important. Helping customers rethink what they are doing, … [Read more...]
Author: David Brock
Is Thought Leadership Enough?
Is Attrition/Turnover Inevitable? Posted on May, 2022
Every day it seems that I wake up to read new reports about work, the great … [Read more...]
Our Customers' Stories Posted on May, 2022
Organizations spend millions in creating content. A key element is content from … [Read more...]
Improv In Selling Posted on May, 2022
Readers might be a little surprised about the concept of Improv In Selling. … [Read more...]
Rethinking Insights Posted on May, 2022
Everything in selling today is about "Insight." But we make insights more … [Read more...]
The "Problem" Is Different Depending On Where You Sit Posted on May, 2022
Imagine a customer with a problem. But that problem, is very different … [Read more...]
A Plethora Of Data Posted on May, 2022
As a bit of a preface, I'm a tremendous fan of the artwork of Theodor Geisel, … [Read more...]
Getting Commitments.... Posted on April, 2022
All of us, as we develop as sales professionals, learn that we need to seek … [Read more...]
Being Interesting Or Interested? Posted on April, 2022
Spoiler alert, we really seek to be both interested and interesting, and we hope … [Read more...]
We Won, But..... Posted on April, 2022
We celebrate our wins and victories, as we should. Sometimes, we do a debrief … [Read more...]
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