We are blessed with enormous amounts of data on virtually everything. Data on … [Read more...]
Author: David Brock
Going Beyond The Data....
What Are Our Customers Really Buying? Posted on May, 2023
Many lifetimes ago, I was the Executive Assistant (today we call it Chief of … [Read more...]
Where Were The Leaders When People Were Struggling? Posted on May, 2023
As we see more organizations announce reductions and layoffs, we are seeing more … [Read more...]
Simplifying Value Creation Posted on May, 2023
As sellers and leaders, we know we are supposed to create value--for our … [Read more...]
"Our Solutions Address All These Problems...." Posted on May, 2023
Often, we have solutions and capabilities that address a wide range of customer … [Read more...]
Time Available For Selling Posted on May, 2023
We, our customers, colleagues, managers are time poor! In reality, we will … [Read more...]
Why I Love Selling Posted on May, 2023
Having anything to do with sales was the furthest thing from my mind when I was … [Read more...]
Activities, Outputs, Outcomes---What's The Difference? Posted on May, 2023
The "new" sales mantra seems to be all about activity. Our managers measure us … [Read more...]
But Isn't That What Consultants Do...... Posted on May, 2023
I was talking to a colleague about the lost opportunity sellers have in helping … [Read more...]
Business Focused Buying, Product Focused Selling---Never The Twain Shall Meet Posted on April, 2023
Our customers are focused on addressing their business issues--whether … [Read more...]
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