I was excited to see the CMO of one of my clients speaking about a pillar their culture, “Pursuing Better, Differently….”
It’s such a critical concept, particularly if we want to stand out to our customers and differentiate our companies. It’s so important, if we want to continue to grow, outperforming others. It’s, also, so obvious–or should be.
But how many organizations actually do this? Somehow, it seems too many believe, we pursue better by being the same. (head scratching moment…..)
We believe we get better by doing more of what we’ve always done. My question is, “Then how do we get better? We may be doing more, but we aren’t changing or getting better.”
We believe we get better by doing what everyone else is doing, justifying those strategies by saying, “It works for them…” But then, how are we better, how are we different? What are we learning that enables us to change and grow?
Some will say, “But Dave, our product is different and better. Go to our website an look at the comparison chart, we check all the boxes.” But is that what our customers care about? Is it only about our products? Is that what makes us better?
What about our people? How do we create a better work experience for them? How do they improve and get better? We can’t do either of these unless we start thinking and behaving differently.
We mistake doing more, or following the same growth strategies, or by focusing on our products as the way we get better.
The reality is these are unsustainable strategies. They work only for so long and then we have to change.
We only get better by doing things differently.