I just read Chris Brogan's piece, The Bare Truth About Social Media, a phrase … [Read more...]
Author: David Brock
The Weaponization Of Social Media
Customer Success And Quota Attainment Are Not In Conflict Posted on June, 2013
In a comment on one of my posts, Andy Rudin reminded me of something we … [Read more...]
Competing For Mindshare Or Meaningshare Posted on June, 2013
Mindshare is top of mind(so to speak) in most marketing and sales … [Read more...]
Selling Processes And Rube Goldberg Posted on June, 2013
Rube Goldberg was a Pulitzer Prize winning cartoonist, sculptor, and author. He … [Read more...]
The Email Query Posted on June, 2013
I get these every day. "Hi Dave, I just wanted to follow up to see if you … [Read more...]
Complexity Is Just An Excuse Posted on June, 2013
There is no question, our worlds are very complex. The challenges our customers … [Read more...]
Solution Provider Or Problem Solver? Posted on June, 2013
As sales people, we are supposed to provide solutions to our customers … [Read more...]
Our Success Is Based On The Misery Of Our Customers! Posted on June, 2013
OK, maybe misery is too dramatic, but at its core, unless our customers are … [Read more...]
Burying Our Heads In The Sand Posted on June, 2013
Everyone acknowledges the world is changing, perhaps faster than many want, but … [Read more...]
Who Is The Customer? Posted on June, 2013
Some of you are scratching your heads. What's Dave getting into? Aren't … [Read more...]
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