Depending on the research, No Decision Made (NDM) represents a huge percent of … [Read more...]
Category: Transformation
"No Decision Made," Are You The Problem?
Can You Change Your Customer? Can You Change Yourself? Posted on March, 2016
Once we eliminate all the fancy words and hand waving, sales is about getting … [Read more...]
Business People Who Sell Posted on March, 2016
Our customers don't need sales people calling on them. They don't need a person … [Read more...]
The Brave New World Of Buying Automation Posted on February, 2016
There was a hilarious article in the New York Times, A Robot That Has Fun At … [Read more...]
It's Really Not About The Buying Process Posted on February, 2016
As sales professionals (marketing too), for years we've always been pretty self … [Read more...]
It's Not "Integrated Sales And Marketing," It's "Interleaved Sales And Marketing" Posted on February, 2016
I've been pretty tough on content marketers and marketing in a couple of my … [Read more...]
Change Your Job Every 3 Years? Posted on February, 2016
I read a fascinating article in Fast Company, You Should Plan On Switching Your … [Read more...]
Are They At 57% Yet? Posted on February, 2016
As a kid, I recall many of our family vacations involved long drives to some … [Read more...]
Customer Centricity, A Multi-Legged Stool Posted on February, 2016
Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]
Customers Only See Their Part Of The Problem Posted on February, 2016
In today's complex B2B world, we know our customers struggle to solve their … [Read more...]
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