We are obsessed with our competition. We study them and their strategies. We … [Read more...]
Category: Transformation
What About Our Competitors???
What Problem Is Your Customer Trying To Solve? Posted on March, 2023
My friend Hank Barnes wrote an outstanding post, Clarifying Objectives To Gain … [Read more...]
Data, Data, Everywhere....... Posted on March, 2023
In Samuel Coleridge's The Rime Of The Ancient Mariner, there's a famous line, … [Read more...]
Sales People Need To Be Subject Matter Experts! Posted on March, 2023
I don't think anyone would disagree with the statement, "Sales people need to be … [Read more...]
Understanding The Problem Posted on March, 2023
We get the Discovery process wrong--period, full stop. Most of the time we … [Read more...]
Coaching Is A Language! Posted on March, 2023
I wish I were smart enough to be the originator of this term, "Coaching is a … [Read more...]
Knowing The Answers Isn't Enough Posted on February, 2023
As sellers a large part of our job is providing answers. Our customers want to … [Read more...]
Ask--Don't Guess--Don't Assume..... Posted on February, 2023
I'm a, sometimes, fan of Scott Osman's posts. He just published a fascinating … [Read more...]
What Is "Salesmanship?" Posted on February, 2023
I read a fascinating article by Kelly Fairchild. She talked about … [Read more...]
The Subjectiveness Of Value Posted on February, 2023
I'm a fan of Larry Levine, he provokes thoughtful discussions. Recently he led a … [Read more...]
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