"I skate to where the puck is going to be..." It's a quote attributed to Wayne … [Read more...]
Tag: Value Proposition
Where's The Puck Going?
What Market Narrative Are You Shaping To Help Your Customers? Posted on May, 2020
The pandemic is impacting everyone and everything in profound ways. Few of us … [Read more...]
Acting On Purpose Posted on May, 2020
"Purpose" is a foundational principle for success, yet we pay little attention … [Read more...]
Who Is Your Customer? Posted on May, 2020
Knowing our customers, focusing on defining who they are, what they are trying … [Read more...]
"I'm Selling As Hard As I Can, Why Aren't You Buying?" Posted on May, 2020
The universal lament of sales people is, "Why aren't my customers buying? I'm … [Read more...]
An Unprecedented Opportunity Posted on May, 2020
The current pandemic and financial crises create an unprecedented opportunity to … [Read more...]
Pandemic Prospecting Posted on April, 2020
I don't mean to be insensitive to the challenges we all face in dealing with the … [Read more...]
What Do Our Customers Care About Now? Posted on April, 2020
We are experiencing the mother of all "trigger events." No company, no … [Read more...]
Why The "Obvious" Has Become Obvious Posted on April, 2020
The current global health and economic crises have spawned 100's of articles and … [Read more...]
Stop Wasting Money Posted on April, 2020
In these difficult times, there is the very real need to reduce discretionary … [Read more...]
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