We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
Tag: Value Proposition
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple!
There Is No Excuse For Not Doing Your Homework! Posted on January, 2022
To the annoyance of most school children, virtually every night, their parents … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
Win/Loss Analysis--Are You Learning As Much As You Should? Posted on January, 2022
I'm always stunned by how little win/loss analysis we do. Of course, when we … [Read more...]
The "Heavy Lifting" In Buying And Selling Posted on January, 2022
Selling is difficult. We have to find opportunities for our products and … [Read more...]
How Do We Make People Better Off By Working With Us? Posted on December, 2021
Reading an article about Patagonia's and other's strategies, I was struck by the … [Read more...]
Sales And Marketing Alignment Or Integration? Posted on December, 2021
I wonder if we need to rethink our concepts of sales and marketing and how we … [Read more...]
What Are The Two Biggest Factors Impacting Your Win Rate? Posted on December, 2021
I get into a lot of conversations with sales people and leaders about winning … [Read more...]
All Of What We Do Is Really About People Posted on December, 2021
Everything we read about and encounter is about some sort of digital … [Read more...]
"Advancing The Sale" Posted on December, 2021
Most of our time, as sales people, is figuring out, "What do we do next to win … [Read more...]
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