While it's some years old, we all know the "spaghetti chart," from Gartner. As … [Read more...]
Tag: Sensemaking
Our Customers Don't Know How To Buy, Are We Helping Them Learn?
What If There Were No Salespeople? Posted on January, 2022
Let's try a thought experiment. Let's extend all the trends we see around the … [Read more...]
Considering "Irony" Posted on January, 2022
We seem to be in a headlong rush to automate and depersonalize our marketing and … [Read more...]
RFP's? Posted on January, 2022
I was doing a Q&A after a keynote at a SKO. It was a very sharp group of … [Read more...]
"Customers hate.....[Fill In The Blank]..." Posted on January, 2022
All my news feeds are filled with guru's talking about how much customers hate … [Read more...]
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple! Posted on January, 2022
We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
Settling....... Posted on January, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only … [Read more...]
There Is No Excuse For Not Doing Your Homework! Posted on January, 2022
To the annoyance of most school children, virtually every night, their parents … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
Empathy Is Insufficient! Posted on January, 2022
We know empathy is important in working with others, whether it's our customers, … [Read more...]
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