First, apologies to Geoffrey Moore and his seminal book Crossing The … [Read more...]
Crossing The Chasm, Selling And Buying Process
Our Customers Can't Afford For Us To Wait Until They Are 70% Through Their Buying Cycle! Posted on January, 2015
It's that time of year again, there are lots of posts around the popular … [Read more...]
Sales People, We Have A PR Problem Posted on January, 2015
Sales people, we have a PR problem, .....it's Real,...... and we probably … [Read more...]
The Product Focused Company Posted on January, 2015
I spend a good amount of time calling on the customers and prospects of my … [Read more...]
Should Sales People Be On Quota? Posted on January, 2015
Yesterday, I was being interviewed by Pat Helmer for a podcast (it will be … [Read more...]
Buyers Get Smarter Through The Buying Cycle Posted on January, 2015
Andy Paul and I exchanged emails on my post The Heisenberg Uncertainty Principle … [Read more...]
Neutral Is Not A Strategy Posted on January, 2015
Too often, I meet sales people who are uncomfortable with challenging their … [Read more...]
Teamwork And Collaboration Is All BS! Posted on January, 2015
My friend, Mike Weinberg, has gotten all in a lather about whether we hire Team … [Read more...]
How Will You Justify This To Your Management? Posted on January, 2015
Too often, our customers focus on price, consequently we focus on price---after … [Read more...]
Brain Tricks And Writing It Down Posted on January, 2015
With the New Year, we are inundated with posts about goal setting, New Year … [Read more...]
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