I read an intriguing post from Jim Keenan about Subject Lines That Work For … [Read more...]
Tag: Marketing
Is The Email "Open" Really The Goal?
We Caught 'Em, You Skin 'Em (The Saga Between Marketing And Sales -- Part 2) Posted on August, 2014
In my last post, I outlined how buying has changed. I created a case for … [Read more...]
We Caught 'Em, You Skin 'Em (The Saga Between Marketing And Sales -- Part 1) Posted on August, 2014
We’ve all heard some variation of the same story: Two hunters are in the woods, … [Read more...]
When Are We Going To Integrate Sales And Marketing? Posted on August, 2014
We know customers want to us to engage them differently. There's all sorts of … [Read more...]
Creating Crap At The Speed Of Light! Posted on July, 2014
Everyone is talking about social selling! We have new tools, techniques, and … [Read more...]
Why I Won't Respond To Your Email! Posted on July, 2014
I get at least a couple 100 emails a day (not including the SPAM). A lot of … [Read more...]
How Can We Deliver Insights Without Critical Thinking Skills? Posted on May, 2014
Both marketing and sales realize we need to change the conversation with … [Read more...]
Unique, Differentiated? But Are You Relevant? Posted on April, 2014
It's critical that we differentiate our offerings and solutions from the … [Read more...]
What Are You Helping Your Customers Discover? Posted on April, 2014
As he consistently does, Seth Godin has captured the crux of Insight based … [Read more...]
Automation And Customer Intimacy Posted on February, 2014
Some years ago, there was a lot of discussion about Customer Intimacy-----no, … [Read more...]
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