Lean Sales And Marketing Archives - Page 26 of 105

Tag: Lean Sales And Marketing

Good Revenue And Bad Revenue---Start-Up Version
Posted on February, 2021

February 27, 2021 by David Brock 4 Comments

I know it's heresy, but not all revenue is good revenue---particularly for … [Read more...]

February 24, 2021 by David Brock 2 Comments

It's funny, every once in a while I find myself in similar conversations with … [Read more...]

February 22, 2021 by David Brock 1 Comment

We all have them, the "Must Win Deals," where we pull out all the stops. We do … [Read more...]

Discounting has reached Pandemic levels. It used to be something we used as a … [Read more...]

Each of our customers' strategies, goals, priorities, culture, and values are … [Read more...]

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for … [Read more...]

Billions are invested in sales enablement programs, worldwide. We have tools, … [Read more...]

There are a lot of sales people focused on convincing their customers. Somehow … [Read more...]

Sales people are singularly focused on making sales---getting the PO. In some … [Read more...]

January 19, 2021 by David Brock 1 Comment

We focus a lot of our sales enablement and related efforts on making our … [Read more...]