Thought leadership is important. Helping customers rethink what they are doing, … [Read more...]
Tag: Lean Sales And Marketing
Is Thought Leadership Enough?
Is Attrition/Turnover Inevitable? Posted on May, 2022
Every day it seems that I wake up to read new reports about work, the great … [Read more...]
Improv In Selling Posted on May, 2022
Readers might be a little surprised about the concept of Improv In Selling. … [Read more...]
A Plethora Of Data Posted on May, 2022
As a bit of a preface, I'm a tremendous fan of the artwork of Theodor Geisel, … [Read more...]
We Won, But..... Posted on April, 2022
We celebrate our wins and victories, as we should. Sometimes, we do a debrief … [Read more...]
What's The Most Important Thing? Posted on April, 2022
Everyday, we get pummeled with LinkedIn Surveys asking us "What's the most … [Read more...]
Order, Seller, Or Buyer Centric? Posted on April, 2022
Are you order, seller, or buyer centric? Sadly, too many are focused only on … [Read more...]
Understanding Our Customers' Businesses Better Than They Do? Posted on April, 2022
I've always sought to understand my prospects' and my customers' business better … [Read more...]
Why Are We Satisfied With Such Poor Win Rates? Posted on April, 2022
We struggle to hit our goals, make our numbers. Every year, we see decreases in … [Read more...]
"As Luck Would Have It....." Posted on April, 2022
I'll start with a golf story. For years, I've tried to play golf. I've gone … [Read more...]
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