Well, actually, even if you are building value, someone else still is. We win … [Read more...]
Tag: Insight Selling
If You Aren't Building Value, Someone Else Is!
Who Is The Customer Experience For? Posted on August, 2014
The answer to this question seems obvious, the customer experience, whether it … [Read more...]
"I Can Save You More Than You Are Currently Spending" And Other Stupid Sales Ploys Posted on August, 2014
We've all gotten the call, the phone rings, it's a sales person. Somewhere in … [Read more...]
You Won't Win With The Best Product! Posted on August, 2014
Sales people are obsessed with products. We know every feature, function, feed, … [Read more...]
When Are We Going To Integrate Sales And Marketing? Posted on August, 2014
We know customers want to us to engage them differently. There's all sorts of … [Read more...]
You Have To Start At The Beginning Posted on August, 2014
The other evening, I was relaxing, watching something on Netflix. It was a … [Read more...]
Learning To Teach Posted on July, 2014
I've been writing about "teaching our customers" these days. To often, what I … [Read more...]
Creating Crap At The Speed Of Light! Posted on July, 2014
Everyone is talking about social selling! We have new tools, techniques, and … [Read more...]
Before We Can "Teach" Our Customers, We Have To First Learn From Them Posted on July, 2014
Teaching our customers is a cornerstone of Challenger, Insight Selling, and just … [Read more...]
Dealing With Ambiguity Posted on July, 2014
Things are so much easier when they are black or white, when there is a "right … [Read more...]
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