The answer to this question seems obvious, the customer experience, whether it … [Read more...]
Tag: Future Of Buying
Who Is The Customer Experience For?
Designing The Customer Experience For Our Efficiency, Not The Customers' Posted on August, 2014
This afternoon, we had a problem with a critical tool that we use. I am … [Read more...]
"I Can Save You More Than You Are Currently Spending" And Other Stupid Sales Ploys Posted on August, 2014
We've all gotten the call, the phone rings, it's a sales person. Somewhere in … [Read more...]
You Won't Win With The Best Product! Posted on August, 2014
Sales people are obsessed with products. We know every feature, function, feed, … [Read more...]
QoS--Quality Of Service Posted on August, 2014
We've all experienced it, our mobile phone rings, upon answering all we hear is … [Read more...]
When Are We Going To Integrate Sales And Marketing? Posted on August, 2014
We know customers want to us to engage them differently. There's all sorts of … [Read more...]
You Have To Start At The Beginning Posted on August, 2014
The other evening, I was relaxing, watching something on Netflix. It was a … [Read more...]
Creating Crap At The Speed Of Light! Posted on July, 2014
Everyone is talking about social selling! We have new tools, techniques, and … [Read more...]
Do You Know How Your Customer Is Measured? Posted on July, 2014
As sales people, we're used to being measured. We have pipeline metrics, … [Read more...]
Before We Can "Teach" Our Customers, We Have To First Learn From Them Posted on July, 2014
Teaching our customers is a cornerstone of Challenger, Insight Selling, and just … [Read more...]
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