Content marketing is going to save the world! Customers will let their fingers … [Read more...]
The Opportunities We Are Blind To
Are They At 57% Yet? Posted on February, 2016
As a kid, I recall many of our family vacations involved long drives to some … [Read more...]
Customer Centricity, A Multi-Legged Stool Posted on February, 2016
Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]
Doing More By Doing Less Posted on February, 2016
It's awfully crowded in the digital marketing/social selling world. Getting … [Read more...]
Customers Only See Their Part Of The Problem Posted on February, 2016
In today's complex B2B world, we know our customers struggle to solve their … [Read more...]
Customer Stuck? Not Moving Forward? Posted on January, 2016
It's a common lament among sales people, "I'm trying to close the customer, I … [Read more...]
My "Bot" Will Talk To Your "Bot" Posted on January, 2016
Recently, I was asked to comment for an eBook on Attention Scarcity In … [Read more...]
Buyer Self Sufficiency Posted on January, 2016
I read a fascinating HBR Article, "How More Accessible Information Is Forcing … [Read more...]
Deal Slippage Posted on December, 2015
It's the end of the month, end of the quarter, end of the year..... I'm looking … [Read more...]
Are We Getting Better As Sales Professionals? Posted on December, 2015
Some of you know that one of my biggest vices is high performance vehicles. My … [Read more...]
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