I've been talking to a team of people about Value Propositions. They need to … [Read more...]
Your "Business Justified Solution" Is Insufficient To Win The Business!
"No Decision Made," Are You The Problem? Posted on March, 2016
Depending on the research, No Decision Made (NDM) represents a huge percent of … [Read more...]
Business People Who Sell Posted on March, 2016
Our customers don't need sales people calling on them. They don't need a person … [Read more...]
When Prospects Don't Follow The Script Posted on March, 2016
I have a confession. For some reason, I take perverse pleasure in taking sales … [Read more...]
"Good Enough" Should Never Be "Good Enough" Posted on March, 2016
I've been involved in a fascinating conversation with Greg Michaels. He wrote a … [Read more...]
Does Your View Of Value Limit You And Your Customers? Posted on March, 2016
Value is one of those $25 words everyone talks about. We all want to talk about … [Read more...]
The Brave New World Of Buying Automation Posted on February, 2016
There was a hilarious article in the New York Times, A Robot That Has Fun At … [Read more...]
It's Really Not About The Buying Process Posted on February, 2016
As sales professionals (marketing too), for years we've always been pretty self … [Read more...]
It's Not "Integrated Sales And Marketing," It's "Interleaved Sales And Marketing" Posted on February, 2016
I've been pretty tough on content marketers and marketing in a couple of my … [Read more...]
Should We Be Rethinking The Role Of SDR's? Posted on February, 2016
Recently, I've been on a bit of a rampage, rethinking how we identify and pursue … [Read more...]
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