I wrote, "Sales Must Own And Solve The Content Marketing Problem," There was a … [Read more...]
Tag: Customer Experience
Just In Time Content
"Delivering Your Value Proposition" Is Not A Step In Your Sales Process! Posted on March, 2015
Before going further in this article, stop for a moment and look at the steps … [Read more...]
Throw Away Your Value Proposition, It's Meaningless! Posted on March, 2015
Hold onto your outbursts of, "Dave, you've lost it!" Also, recognize that I … [Read more...]
Commissions Drive Bad Sales Behaviors And Screw The Customer!! Posted on January, 2015
I've been at the periphery of a number of discussions about commissions and … [Read more...]
Creating Low Effort Customer Experiences --- A Conversation With Dione Hedgpeth Of Apptio Posted on January, 2015
Low effort for the customer, that is! Too often, we get customer experience … [Read more...]
Our Customers Can't Afford For Us To Wait Until They Are 70% Through Their Buying Cycle! Posted on January, 2015
It's that time of year again, there are lots of posts around the popular … [Read more...]
Sales People, We Have A PR Problem Posted on January, 2015
Sales people, we have a PR problem, .....it's Real,...... and we probably … [Read more...]
The Product Focused Company Posted on January, 2015
I spend a good amount of time calling on the customers and prospects of my … [Read more...]
Water, Water Everywhere, But Not A Bit To Drink....... Posted on January, 2015
No this is not another plea for donations to my Charity:Water campaign (though … [Read more...]
Neutral Is Not A Strategy Posted on January, 2015
Too often, I meet sales people who are uncomfortable with challenging their … [Read more...]
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