What Makes You Different? It's probably one of the most powerful questions in … [Read more...]
Tag: Customer Experience
What Makes You Different?
Stop Helping The Customer Buy! Posted on October, 2015
Surprisingly, I've received more comments, questions, and pushback on my Solving … [Read more...]
The Problem With Pitch Decks Posted on October, 2015
I've seen thousands of pitch decks. The vast majority are horrible. There's … [Read more...]
What If The Customer Doesn't Know Their Buying Process? Posted on October, 2015
We all know the customer's buying process is more important than our selling … [Read more...]
The Eroding Distinction Between Inside And Field Sales Posted on October, 2015
There's a lot written about the shift from field sales to inside sales. It … [Read more...]
Your Channel Partners Aren't The Enemy! Posted on October, 2015
Few organizations have the ability to reach every possible customers … [Read more...]
Are You Aligned With Where Your Customer Is In Their Buying Process? Posted on October, 2015
A friend called me for advice today. He's a great sales person, a big deal … [Read more...]
Provocation Or Obnoxiousness? Posted on September, 2015
The concept of provoking our customers, getting them to think about their … [Read more...]
Closing The Sale Posted on September, 2015
Earlier today, I was interviewed for an article on "Closing The Sale." The … [Read more...]
The Challenger Customer Posted on September, 2015
Several months ago, my friends at the CEB sent me a review copy of The … [Read more...]
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