Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]
Customer Centricity, A Multi-Legged Stool
Inside/Outside, Is It Even Relevant Anymore? Posted on February, 2016
Sometimes I wonder about the discussions I hear about Inside versus … [Read more...]
Doing More By Doing Less Posted on February, 2016
It's awfully crowded in the digital marketing/social selling world. Getting … [Read more...]
You Want To Take My Money, But Who Are You? Posted on February, 2016
Every day, it seems there is a new sales, marketing, customer service tool … [Read more...]
Customer Stuck? Not Moving Forward? Posted on January, 2016
It's a common lament among sales people, "I'm trying to close the customer, I … [Read more...]
Everyone Is Fighting A Battle You Know Nothing About!* Posted on January, 2016
Today, I had an unusual exchange of emails with a top executive (client and … [Read more...]
My "Bot" Will Talk To Your "Bot" Posted on January, 2016
Recently, I was asked to comment for an eBook on Attention Scarcity In … [Read more...]
Giving The Customer More Than They Paid For Posted on January, 2016
We've long had the idea that a value proposition has to do with "exceeding … [Read more...]
What's Project Management Have To Do With Buying/Selling? Posted on January, 2016
As sales professionals, we don't tend to talk much about project management--at … [Read more...]
Deal Slippage Posted on December, 2015
It's the end of the month, end of the quarter, end of the year..... I'm looking … [Read more...]
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