The email asked me to participate in a market research survey. It was from one … [Read more...]
Tag: Customer Experience
Who's Your Competitor, Looking In All The Wrong Places
"Touching The Customer 1 Time, Annoying Her 6 More Times!" Posted on October, 2018
We all know the importance of reaching out to "touch the customer." We know … [Read more...]
Putting You Money Where Your Mouth Is! Posted on October, 2018
I've been working with sales professionals (and unprofessionals) for more years … [Read more...]
Customers Don't Care About Their Buying Journey! Posted on October, 2018
Recently, I was speaking with an executive whose team was involved in a major … [Read more...]
Doing More Of What Doesn't Work! Posted on October, 2018
Imagine sitting in some sort of sales kickoff meeting or conference, and the … [Read more...]
Moving Beyond The "Chaotic Buying Process" Posted on October, 2018
It seems in recent months, the sales and marketing world is suddenly waking up … [Read more...]
Customers, Looking For Help In Other Places Posted on October, 2018
As sales people, our goal is to become the "go-to" resource for our customers in … [Read more...]
Our Customers' Stories Posted on October, 2018
Storytelling is important. None of us live in a world of data and logic, as … [Read more...]
The Challenged Customer Posted on October, 2018
Our customers (and us) live in worlds characterized by information overload, … [Read more...]
There Is No "Playbook" For Buying! Posted on October, 2018
Playbooks are big. There are lots of tools and never ending content around … [Read more...]
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