I was stunned listening to a webcast yesterday. There was an "expert" … [Read more...]
Tag: Customer Experience
"Those Volume Guys....."
Buyer Personas Are Not The Same, Even For The Same Persona! Posted on May, 2021
Developing rich buyer personas is critical to helping us identify the key people … [Read more...]
Language, Words And Mindsets Posted on May, 2021
We sales people have adopted a unique vocabulary about what we do and how we … [Read more...]
Why Do Customers Buy? Posted on May, 2021
Such a simple question, but too often, we don't really understand the answer to … [Read more...]
The Irony Of Change Posted on May, 2021
The other day, I was speaking with a colleague about the state of sales/selling. … [Read more...]
"Selling Without Feeling 'Salesy'" Posted on May, 2021
I just had a few minutes free time and skimmed Clubhouse to see if there was a … [Read more...]
"Tell Us Your Top Business Challenge" Posted on May, 2021
A very large telecom company sent me this marketing email. It was one of those, … [Read more...]
Figuring Out Networking Posted on May, 2021
"Networking" is critical for all of us. Both in developing new professional and … [Read more...]
"Can You Make It More Difficult For Me To Give You My Money?" Posted on May, 2021
This post is purely self indulgent whining. But, unwittingly (I hope), too … [Read more...]
The Future Of Selling Driven By The Future Of Work! Posted on April, 2021
I was involved in a fascinating Clubhouse discussion on the future of selling. … [Read more...]
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