We read all the time that we are supposed to be helpful to our customers. We … [Read more...]
What's This BS About Helping Our Customers?!?!
When The Going Gets Tough Posted on November, 2022
For the past several years, news gets tougher and tougher. First the pandemic, … [Read more...]
"Customers Only Spend 5% Of Their Time With Sellers!" Posted on November, 2022
I read a post from a "thought leader." If focused on how profoundly selling is … [Read more...]
Sales Conversations? Posted on November, 2022
Everyday I read articles about how to conduct sales conversations. They get … [Read more...]
Buying Is Human...... Posted on November, 2022
Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]
Foundations Of Value Creation Posted on November, 2022
Customers buy value, not price! We know the importance of creating a strong … [Read more...]
Should Sellers Do Their Own Research? Posted on October, 2022
I see a lot of discussions about "forcing sellers to waste selling time by doing … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Who's Your Competition? Posted on October, 2022
We, sometimes, assess ourselves against the wrong competitors. We think our … [Read more...]
"This Is What We Do....." Posted on October, 2022
We all recognize this, "This is what we do....," or some variation of this … [Read more...]
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