Customers buy value, not price! We know the importance of creating a strong … [Read more...]
Tag: Customer Experience
Foundations Of Value Creation
Should Sellers Do Their Own Research? Posted on October, 2022
I see a lot of discussions about "forcing sellers to waste selling time by doing … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Who's Your Competition? Posted on October, 2022
We, sometimes, assess ourselves against the wrong competitors. We think our … [Read more...]
"This Is What We Do....." Posted on October, 2022
We all recognize this, "This is what we do....," or some variation of this … [Read more...]
"It's The Way We Put It Together, That Sets Us Apart" Posted on October, 2022
Too often, when we look at high performance organizations or sellers, we tend to … [Read more...]
Ask Us (Almost) Anything! Posted on October, 2022
I'm excited to announce a new LiveStream series! Aaron Evans and I are … [Read more...]
Problem Solvers Or Problem Responders? Posted on October, 2022
One of the great joys of working with sellers and leaders is that, generally, we … [Read more...]
Are Your Customers Doing Their Homework? Posted on October, 2022
Hank Barnes' research on buyer remorse (and other things) is some of the most … [Read more...]
Isn't It All About The Buying Process? Posted on October, 2022
Yesterday, I published a rather long article on the Selling Process. It's part … [Read more...]
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