I'm a great fan of inbound marketing/demand gen approaches. What sales person … [Read more...]
Inbound Works---Until It Doesn't
Your "Business Justified Solution" Is Insufficient To Win The Business! Posted on March, 2016
I've been talking to a team of people about Value Propositions. They need to … [Read more...]
What Customer Problems Do You Solve, Not What Do You Do! Posted on March, 2016
I was leading a discussion about value propositions with a group of product … [Read more...]
"Good Enough" Should Never Be "Good Enough" Posted on March, 2016
I've been involved in a fascinating conversation with Greg Michaels. He wrote a … [Read more...]
It's Really Not About The Buying Process Posted on February, 2016
As sales professionals (marketing too), for years we've always been pretty self … [Read more...]
You Can't Go It Alone On Complex Deals! Posted on February, 2016
You have a huge deal, it's the biggest one you've ever had, it's huge for your … [Read more...]
What If You Couldn't Discount? Posted on December, 2015
I always worry starting a post with, "When I first started selling....." I fear … [Read more...]
But They Really Need The Product! Posted on November, 2015
I was doing a deal review with a sales person. It was a big deal, important to … [Read more...]
"We Can't Justify Your Price......" Posted on October, 2015
We were debriefing a closing call. Bill's solution had been selected. Bill had … [Read more...]
Customer "Decision-Making Readiness" As A Qualifier Posted on September, 2015
We've all read the data about increases in "No Decision Made." In the new, The … [Read more...]
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