I've been writing a lot about Insight recently. In the course of the posts, … [Read more...]
Category: Innovation
Category: Innovation
Insight, Change, And Value
Insight, Co-Creation, De-commoditization Posted on July, 2013
Let's face it! When we wash away all the hyperbole, so many of our products, … [Read more...]
Insight,Co-Creation, And Value Posted on July, 2013
I wanted to expand on my post, Insight And Co-Creation, and much of my writing … [Read more...]
Insight And Co-Creation Posted on July, 2013
Yesterday, I was talking to one of the smartest sales executives I've ever met. … [Read more...]
Sales Person As Orchestrator Or Resource Manager Posted on July, 2013
The role of the sales person is changing--we all know that. The way customers … [Read more...]
Lean Sales And Marketing, The Cornerstone To Accelerating Revenue Growth Posted on June, 2013
So much of the writing about lean focuses on waste reduction. That's great … [Read more...]
Competing For Mindshare Or Meaningshare Posted on June, 2013
Mindshare is top of mind(so to speak) in most marketing and sales … [Read more...]
Complexity Is Just An Excuse Posted on June, 2013
There is no question, our worlds are very complex. The challenges our customers … [Read more...]
Solution Provider Or Problem Solver? Posted on June, 2013
As sales people, we are supposed to provide solutions to our customers … [Read more...]
Are You Boring, Or Simply Irrelevant? Posted on June, 2013
Last week, a couple of my friends looked at a couple of different, but parallel … [Read more...]
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