Mindshare is top of mind(so to speak) in most marketing and sales … [Read more...]
Category: Innovation
Category: Innovation
Competing For Mindshare Or Meaningshare
Complexity Is Just An Excuse Posted on June, 2013
There is no question, our worlds are very complex. The challenges our customers … [Read more...]
Solution Provider Or Problem Solver? Posted on June, 2013
As sales people, we are supposed to provide solutions to our customers … [Read more...]
Are You Boring, Or Simply Irrelevant? Posted on June, 2013
Last week, a couple of my friends looked at a couple of different, but parallel … [Read more...]
We Misunderstand Lean---But It Is So Important! Posted on May, 2013
I was having a conversation about the "state of sales" with some colleagues … [Read more...]
Who Cares About Big Data, Where Are The Big Questions? Posted on May, 2013
This morning, I'm sitting in a series of presentations extolling the value of … [Read more...]
DumbingThings Down Versus Radical Simplification Posted on May, 2013
I'm a great advocate of Radical Simplification. Our worlds are too complex, we … [Read more...]
Solving Our Problems Posted on May, 2013
I've been having trouble with a sales person. He's someone I've done business … [Read more...]
Seeing Things Differently, Seeing Different Things Posted on May, 2013
What do you see in this picture? It's a very famous--some people see an old … [Read more...]
Try Selling Sand Posted on May, 2013
As much as sales people try to sell solutions or sell value, too often they fall … [Read more...]
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