Category: Transformation

The Brave New World Of Buying Automation
Posted on February, 2016

February 26, 2016 by David Brock 2 Comments

There was a hilarious article in the New York Times, A Robot That Has Fun At … [Read more...]

February 22, 2016 by David Brock 5 Comments

As sales professionals (marketing too), for years we've always been pretty self … [Read more...]

I've been pretty tough on content marketers and marketing in a couple of my … [Read more...]

I read a fascinating article in Fast Company, You Should Plan On Switching Your … [Read more...]

February 11, 2016 by David Brock 8 Comments

As a kid, I recall many of our family vacations involved long drives to some … [Read more...]

February 11, 2016 by David Brock 1 Comment

Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]

In today's complex B2B world, we know our customers struggle to solve their … [Read more...]

It's a common lament among sales people, "I'm trying to close the customer, I … [Read more...]

Today, I had an unusual exchange of emails with a top executive (client and … [Read more...]

We've long had the idea that a value proposition has to do with "exceeding … [Read more...]