Quickly, go to your email and look at the last 10 unsolicited prospecting emails … [Read more...]
Category: Transformation
Category: Transformation
We Are The Very Best Company To Do These Things ........
"Sell What You Use, Use What You Sell!" Posted on February, 2017
I have to admit, this post is targeted primarily to vendors of Sales/Marketing … [Read more...]
The Customer Buying Process Is Not About You Or Your Competition! Posted on February, 2017
I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]
Sales And The Zombie Apocalypse Posted on February, 2017
Recently, I was having a conversation with Robert Racine about the state of … [Read more...]
If Your Customer Doesn't Have Problems, They Don't Need You! Posted on January, 2017
The only reason sales people exist is to help customers solve their problems, … [Read more...]
Are You Creating Deep Interactions? Posted on January, 2017
Read any research report, engagement is becoming a top challenge with every … [Read more...]
Is The Concept Of Hunters And Farmers Relevant Any More? Posted on January, 2017
It seems like the concept of hunters and farmers have been around virtually as … [Read more...]
Are Your Sales Metrics Aligned With Your Business Strategy? Posted on January, 2017
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but … [Read more...]
Crossing The Chasm: What We Care About Versus What Our Customers Care About Posted on January, 2017
There is a huge chasm between customers and our own sales and marketing … [Read more...]
Is Sales Really About Sharing Content? Posted on January, 2017
To some degree, a major function of sales people has been to be an information … [Read more...]
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