So much of what I hear and read focuses on "getting back to normal," or "the … [Read more...]
Category: Transformation
Category: Transformation
Longing For "Getting Back To Normal"
What Market Narrative Are You Shaping To Help Your Customers? Posted on May, 2020
The pandemic is impacting everyone and everything in profound ways. Few of us … [Read more...]
Who Is Your Customer? Posted on May, 2020
Knowing our customers, focusing on defining who they are, what they are trying … [Read more...]
"I'm Selling As Hard As I Can, Why Aren't You Buying?" Posted on May, 2020
The universal lament of sales people is, "Why aren't my customers buying? I'm … [Read more...]
Pandemic Prospecting Posted on April, 2020
I don't mean to be insensitive to the challenges we all face in dealing with the … [Read more...]
What Do Our Customers Care About Now? Posted on April, 2020
We are experiencing the mother of all "trigger events." No company, no … [Read more...]
What's Next, Moving Forward Posted on April, 2020
We are still in the midst of the global health and economic crisis, yet many of … [Read more...]
Your Value Proposition Must Be More Valuable Now! Posted on April, 2020
Creating value with our customers has never been more important than it is now. … [Read more...]
Should We Be Selling? Posted on March, 2020
The COVID 19 and related issues have brought about a plethora of "Should We Be … [Read more...]
COVID 19 Lessons For Current And Better Times Posted on March, 2020
The COVID 19 crisis is forcing all of us to deal with issues few of us have ever … [Read more...]
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