Having a differentiated value proposition, creating value for your customers is … [Read more...]
Category: Transformation
Before You Can Create Value For Your Customer, You Have To Know What Value You Create
Performance Management Friday --- Customer Retention/Customer Attrition Posted on November, 2011
Usually it's easier, and cheaper to sell to a current customer than to acquire a … [Read more...]
Are Your People Selling What They're Supposed To Sell? Posted on November, 2011
Let me open by posing a scenario then asking a question. Scenario: You have … [Read more...]
Removing Obstacles To Buying Posted on November, 2011
One of the most important roles of the sales professional is to remove obstacles … [Read more...]
Shoemaker's Children?? Posted on November, 2011
The phone rings. I pick it up, it's a sales person from a supplier of Sales … [Read more...]
Who Is The Beneficiary Of Sales And Marketing Automation? Posted on November, 2011
I had the privilege of participating in a fantastic roundtable at Focus.com … [Read more...]
Working On Trust Posted on November, 2011
Trust is the cornerstone in developing healthy relationships,whether they be … [Read more...]
When Sales People Don't Change? Posted on November, 2011
"Selling has changed more in the past 3 years than in it's cumulative history." … [Read more...]
Rising Tides Float All Ships, But What About Falling Tides? Posted on October, 2011
"Rising Tides Float All Ships," a bit of an odd title, given the current … [Read more...]
Customer Service Is Overrated! Posted on October, 2011
I was reading an interesting discussion on customer loyalty at Focus.com. The … [Read more...]
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