I wrote the Not So New Principles of Sales, where I identified the second not so … [Read more...]
Tag: Value Proposition
Principles Of Sales, Part 2 --- Value Is Exchanged
Buying Happens In The Absence Of Selling Posted on May, 2014
In my post, Principles Of Sales, Part 1, Interactions Between People, Brian … [Read more...]
Principles Of Sales, Part 1---Interactions Between People Posted on May, 2014
I wrote The Not So New Principles Of Sales, identifying some of the underlying … [Read more...]
"....And This Is What It Means To You" Posted on May, 2014
Insight is all the rage. We've rediscovered the concept of teaching our … [Read more...]
How Do You Help Your Customers Make Money? Posted on May, 2014
Ultimately, in every B2B sales conversation, we have to answer one question, … [Read more...]
I Fired A Customer This Week Posted on May, 2014
Like any sales/business professional, our customers are very dear to us. We … [Read more...]
Insight, Triggers, And Connecting The Dots Posted on May, 2014
Top performing executives, business development, and sales professionals have an … [Read more...]
Confusing Wants And Needs Posted on April, 2014
Too often, both we sales people and our customers confuse wants and needs. They … [Read more...]
Unique, Differentiated? But Are You Relevant? Posted on April, 2014
It's critical that we differentiate our offerings and solutions from the … [Read more...]
Losing The Negotiation Before It Starts! Posted on April, 2014
Sales people seem to be obsessed with negotiation. They read books, they take … [Read more...]
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