As we look at complex B2B enterprise level solutions, without a doubt, they are … [Read more...]
Reveling In Complexity
What If We Stopped Focusing On Sales, What If We Focused On Selling? Posted on January, 2021
Some readers will suggest I'm playing with words, I don't mean to be. I'm … [Read more...]
"For The Loss Of A Horseshoe...." Posted on December, 2020
There's the old fable, "For the loss of a horseshoe, a Kingdom was lost." The … [Read more...]
Right-Level Selling Posted on December, 2020
We've always been taught to "call high." We are supposed to reach "The … [Read more...]
Sales Role Specialization Posted on December, 2020
A couple of people I deeply respect have written outstanding pieces arguing that … [Read more...]
We Don't Create Value By Discounting It! Posted on December, 2020
I was doing a deal review. We were in the final stages of closing a big deal. … [Read more...]
"What If You Thought Of Things Differently?" Posted on December, 2020
There is one fundamental question that all sales people and managers must think … [Read more...]
Your Customers Aren't Buying Your Product, So Why Do You Keep Selling It? Posted on December, 2020
I've been sitting in a lot of deal reviews recently. The clients are in varied … [Read more...]
"We Will Never Revert Back...." Posted on December, 2020
The pandemic and associated economic disruption has forced all of us to reinvent … [Read more...]
What's The Difference Between Sales Enablement And School? Posted on December, 2020
I just had an outstanding discussion with a very bright sales enablement team. … [Read more...]
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