Some years ago, there was a lot of discussion about Customer Intimacy-----no, … [Read more...]
Automation And Customer Intimacy
80% Of Our Revenue Comes From....... Posted on January, 2014
Data is powerful. We're all enamored with analytics and what they can tell us … [Read more...]
In Defense Of Transactional Buying Posted on January, 2014
It's not often I disagree with my friend, Anthony Iannarino, but he recently … [Read more...]
Sitting With The Problem Posted on December, 2013
Often, both we and our customers seem to rush through the buying process. … [Read more...]
Content Will Save Us! Posted on December, 2013
Rightfully so, content is big! It always has been. Content is that stuff … [Read more...]
Observations On Dreamforce 2013 Posted on December, 2013
It's taken me a couple of weeks to sort some of my thoughts on this year's … [Read more...]
Constructing Insight Posted on November, 2013
Thanks to my friend Brian MacIver for his brilliant phrasing on this critical … [Read more...]
What I Finally Got About "Unlearning" Posted on November, 2013
Unlearning has become a popular concept recently. At first, I didn't pay a lot … [Read more...]
Selling And Order Taking Posted on October, 2013
Selling and Order Taking are sometimes confusing. They overlap in some areas, … [Read more...]
Developing Insights Posted on October, 2013
Everyone has been talking about Insights. Our customers are hungry for Insights … [Read more...]
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