I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]
The Customer Buying Process Is Not About You Or Your Competition!
Sales And The Zombie Apocalypse Posted on February, 2017
Recently, I was having a conversation with Robert Racine about the state of … [Read more...]
Crossing The Chasm: What We Care About Versus What Our Customers Care About Posted on January, 2017
There is a huge chasm between customers and our own sales and marketing … [Read more...]
Creating Crap At The Speed Of Light! Posted on December, 2016
I think I'm suffering "Social Selling Fatigue." Perhaps it's the time of year, … [Read more...]
Building Effective Marketing And Sales Strategies Posted on December, 2016
I just read an outstanding article, How To Create An Effective Account-Based … [Read more...]
Customers Aren't Widgets Posted on December, 2016
I've always thought sales is more science than art. I believe selling is a set … [Read more...]
Understanding Customer Needs Posted on November, 2016
I was listening to a "discovery call." It wasn't much different than any other … [Read more...]
I'm Really Confused About Account Based Marketing Posted on November, 2016
Account Based Marketing/Selling---"Account Based Everything" is all the rage … [Read more...]
Transforming To A "Customer First" Sales Organization Posted on November, 2016
We know that we are supposed to be customer focused, but too many organizations … [Read more...]
Helping Your Buyers Look Beyond Themselves! Posted on November, 2016
We know we need to be customer focused. We know that we are most effective when … [Read more...]
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