I'm a huge fan of the research done by the folks at CSO Insights. They are very … [Read more...]
Thinking About Sales Performance -- That Is Sales Management Incompetence
Rethinking The Sales And Marketing Organization Posted on September, 2018
We continue to organize our sales and marketing initiatives around what makes us … [Read more...]
Aligning With The Customer Buying Journey Posted on September, 2018
We know we have to align our marketing and sales processes with the customer … [Read more...]
The "Chaotic" Buying Process Posted on September, 2018
We know the importance of the marketing and sales process. It provides us a … [Read more...]
Why Do People Buy? Posted on September, 2018
I can already picture half the readers. Raising their eyebrows, perhaps rolling … [Read more...]
Are You Removing Roadblocks For Your People? Posted on September, 2018
I was sitting in a series of reviews. Sales people were walking through their … [Read more...]
Who Is Your Customer? Posted on September, 2018
One of the single most important concepts in marketing and sales is the "Ideal … [Read more...]
There Are No "Shortcuts" Posted on August, 2018
One would think the notions of miracle cures and short cuts to success would … [Read more...]
What Happened To The Follow-Up? Posted on August, 2018
One of the biggest mistakes managers make is lack of follow-up. Recently, I … [Read more...]
"Let's Automate That......" Posted on August, 2018
Once again, I find myself issuing a disclaimer at the outset of a post. I'm an … [Read more...]
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