We often talk about relationships in sales, saying relationships matter. There … [Read more...]
Tag: Customer Experience
Who Owns The Customer Relationship?
On Personal Branding Posted on August, 2016
I'm amused by all the articles and talk about personal branding. But, it's … [Read more...]
What About Seller Personas? Posted on August, 2016
By now, hopefully, everyone knows the importance and power of Buyer Personas. … [Read more...]
Account Based Everything Posted on August, 2016
I'm somewhat amazed, but pleasantly so, about the sudden discovery of "Account … [Read more...]
What About My Goals? A Time For Selfishness Posted on August, 2016
I had a call from a frustrated sales person. He said, "Dave, I read your stuff … [Read more...]
Turning The Volume Up Won't Get You More Attention Posted on August, 2016
Recently, I was asked to comment on the impact of attention scarcity in modern … [Read more...]
Why Do We Continue To Get The Basics Of Value So Wrong? Posted on August, 2016
Hopefully, any person in a sales role knows the importance of value--whatever … [Read more...]
Who Are You? Why Should I Trust Buying From You? Posted on August, 2016
Somehow you've attracted me to your site. You have an intriguing product. You … [Read more...]
Personas, Profiles, Relevance, Personalization, And Targeting--Stop Wasting Your Time Posted on July, 2016
I tend to look to the approaches sales and marketing experts and automation … [Read more...]
Building Your Personal Brand Posted on July, 2016
There's a lot written about building Personal Brands. A lot of the discussion … [Read more...]
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