In complex B2B buying, I believe the old maxim, "People buy from people," is … [Read more...]
If People Buy From People, Why Are We Racing In The Opposite Direction?
Do Customers Really Have A Buying Process? Posted on November, 2017
It's become common "wisdom" that we have to align align our sales process with … [Read more...]
Do Customers Really Want A Frictionless Buying Experience? Posted on November, 2017
It seems to be fashionable to talk about creating "frictionless buying … [Read more...]
Nuance, So Subtle, We Often Miss It Posted on November, 2017
Nuance is important to our ability to connect with impact to our customers and … [Read more...]
How Are You Different? Posted on October, 2017
I'm constantly amazed at the "sameness" of the majority of the prospecting I … [Read more...]
Guiding Our Customers On The Wrong Buying Journey Posted on October, 2017
I have to start this post with a story. I'm an obsessed reader. At least once … [Read more...]
An Alternative To High Pressure Selling! Posted on October, 2017
We've all been subjected to high pressure selling tactics. We see various forms … [Read more...]
When Will We Stop Thinking Our Customers Are Stupid? Posted on October, 2017
I'm beginning to think far too many sales and marketing people think customers … [Read more...]
The Faces Of Our Customers Posted on October, 2017
Recently, I've been trying something new when I meet with clients. I ask, "When … [Read more...]
Customers Are Choosing How To Invest Their Time, Is Investing In You Their Best Investment? Posted on September, 2017
The reality of our professional, business, (perhaps our personal lives), is that … [Read more...]
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