Customer experience is a hot topic. There's lots of activity with companies … [Read more...]
Who Are You Building Your "Customer Experience" For?
Do We Really Want To Provide Customers Added Value? Posted on September, 2011
I've been wondering a lot about added value recently. We all talk about it, … [Read more...]
What Are You Worth To Your Customer? Posted on September, 2011
Today, Anthony Iannarino and I had a discussion on Focus.com on the Perils of … [Read more...]
What If You Sold What Customers Wanted To Buy? Posted on September, 2011
We know what we want to sell. We've ben trained, we have all our brochures and … [Read more...]
Steeling Myself For The Aftermath Of DreamForce Posted on September, 2011
It's not just an Dreamforce occurrence, it happens with every conference I … [Read more...]
Will You Let Me Buy, Rather Than Trying To Sell To Me! Posted on September, 2011
Today, I was doing some research on upgrading a product I currently used. I … [Read more...]
CRM, The Biggest Sales Productivity Drain In 10 Years! Posted on August, 2011
Hold on, before you react to this title, take a moment to understand! Talking … [Read more...]
How Well Do You Understand Your Customer's Business? Posted on August, 2011
We know our products, our competition, our companies well. But this isn't what … [Read more...]
On Collaboration And Partnering Posted on July, 2011
More than ever before, collaboration and partnering are critical to business … [Read more...]
It's Not About The Questions, It's The Conversation Posted on July, 2011
There's a huge amount of discussion about questions in selling. Entire books … [Read more...]
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