We have suspected, for years, that B2B buyers make purchase decisions based on … [Read more...]
Emotions Are A Core Driver For B2B Buyers, What About Sellers?
What If Buyers Were Better Buyers? Posted on November, 2022
Buyers struggle doing their "jobs" ......buying! We poor sellers struggle, if … [Read more...]
What's This BS About Helping Our Customers?!?! Posted on November, 2022
We read all the time that we are supposed to be helpful to our customers. We … [Read more...]
On Performance Planning..... Posted on November, 2022
Performance planning is one of the most powerful tools for managers and their … [Read more...]
"Customers Only Spend 5% Of Their Time With Sellers!" Posted on November, 2022
I read a post from a "thought leader." If focused on how profoundly selling is … [Read more...]
Sales Conversations? Posted on November, 2022
Everyday I read articles about how to conduct sales conversations. They get … [Read more...]
Buying Is Human...... Posted on November, 2022
Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]
Foundations Of Value Creation Posted on November, 2022
Customers buy value, not price! We know the importance of creating a strong … [Read more...]
"This Is What We Do....." Posted on October, 2022
We all recognize this, "This is what we do....," or some variation of this … [Read more...]
"It's The Way We Put It Together, That Sets Us Apart" Posted on October, 2022
Too often, when we look at high performance organizations or sellers, we tend to … [Read more...]
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