Do you have "Lighthouse Customers?" Lighthouse Customers are critical for every … [Read more...]
Category: Innovation
Category: Innovation
Leveraging "Lighthouse Customers" For Insight
Developing Insights Posted on October, 2013
Everyone has been talking about Insights. Our customers are hungry for Insights … [Read more...]
Do You Trust Your People Enough To Let Them Think? Posted on October, 2013
It's odd, we interview people, anxious to hire the best and the brightest. … [Read more...]
Just Good Enough--The Minimum Viable Sales/Marketing Strategy Posted on October, 2013
Anyone familiar with the work of Eric Ries in the Lean Startup or Steve Blank's … [Read more...]
Purpose Driven Sales Posted on September, 2013
pur-pose: noun, 1. The object toward which one strives or for which something … [Read more...]
Searching For Answers Posted on August, 2013
Answers are what we, as sales people, are about---we look for answers from our … [Read more...]
Everything Begins With Principles Posted on August, 2013
Principle (Noun): 1. a fundamental truth or proposition that serves as the … [Read more...]
The Insight Driven Organization Posted on August, 2013
It's clear that our customers want to be engaged differently. High performing … [Read more...]
"Clinging To The Familiar" Posted on August, 2013
Change is a struggle for everyone--individuals and organizations. The business … [Read more...]
Complicated Things Versus Complicating Things Posted on August, 2013
Without a doubt, our personal and business worlds are complicated--and getting … [Read more...]
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