Customers are self educating, they don't want to see sales people until they … [Read more...]
Author: David Brock
Marketing Displaces Sales!
Co-Creation Critical To Selling Solutions Posted on February, 2013
For years, we've been trained, "Customers want solutions." The best of us try … [Read more...]
Mobility, Life And Work Recreated Posted on February, 2013
Mobility is changing the way we work and live! As a preface to this article, … [Read more...]
Stop Worrying About The Questions Your Customers Are Asking! Posted on February, 2013
Don't get me wrong, you have to be responsive to your customers. You have to … [Read more...]
Factors For Global Expansion Success Posted on February, 2013
I started this series for OpenView Labs with a post, When Should You Consider … [Read more...]
Insight And Challenging Without Outcomes Is Just Dreaming Posted on January, 2013
Our customers want insights--they want to learn more about what they could … [Read more...]
Insight Doesn't Have To Be About Solving World Hunger Posted on January, 2013
I had a fascinating conversation with a sales executive today. His team was … [Read more...]
We've Succeeded When We Stop Talking About....... Posted on January, 2013
A number of years ago, I was working with a team of executives implementing some … [Read more...]
Value Co-Creation Starts Internally Posted on January, 2013
Recently, I wrote Moving From Value Creation To Value Co-Creation. Co-Creation … [Read more...]
The Right Stuff Posted on January, 2013
The Right Stuff -- a famous book by Tom Wolfe turned into a decent movie, was … [Read more...]
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