We know value propositions are critical to our success with our customers. … [Read more...]
Author: David Brock
What Is Your Value Proposition?
Continuous Improvement, How Do We Get Better? Posted on August, 2024
Continuing my series on applying Lean/Agile principles to our GTM strategies, I … [Read more...]
Personas Are Not People, Personalization Is Not Connection! Posted on August, 2024
Often, I feel like I'm shouting into a void. Complex B2B buying and selling is … [Read more...]
Do You Trust Your People To Solve Problems? Posted on August, 2024
Continuing my series on applying lean/agile manufacturing principles to selling, … [Read more...]
Pursuing Efficient Ineffectiveness..... Posted on August, 2024
We have long been consumed with efficiency in our GTM efforts. We spend … [Read more...]
Thinking About "Sales Waste" Posted on August, 2024
It's become the fashion to apply lean/agile manufacturing approaches to our … [Read more...]
Taking Initiative Or Playing It Safe? Posted on August, 2024
We want our people to take initiative. When they see opportunities to drive … [Read more...]
Are We Missing The Point? Posted on July, 2024
For decades, tools/technologies have been developed with the promise of freeing … [Read more...]
"Self Centeredness" Posted on July, 2024
I was tempted to title this post, Selfishness. But I realized I'm not really … [Read more...]
Bench Strength! Posted on July, 2024
Reading an "obscure article," I was reminded of an important leadership … [Read more...]
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