As sales people, we want to make it easy for our customers to buy. We have … [Read more...]
Category: Transformation
Category: Transformation
Make Buying Easier!
Why Do We Sell? Posted on February, 2017
Some may be wondering about the "existential" nature of this title. Some may be … [Read more...]
Customers Should Care About Your Profitability! Posted on February, 2017
Too often, we succumb to price pressure--even worse, we lead with price, making … [Read more...]
Value Proposition, "What Might You Be Doing Instead?" Posted on February, 2017
We can learn a lot about value propositions by looking at the vast new array of … [Read more...]
Account Strategies, How Important Are We To The Customer? Posted on February, 2017
Account Based Everything has been the rage of the past couple of years. The … [Read more...]
Top Sales Enablement Priorities Posted on February, 2017
Rightfully, sales enablement gets a lot of attention these days. Dozens of … [Read more...]
We Are The Very Best Company To Do These Things ........ Posted on February, 2017
Quickly, go to your email and look at the last 10 unsolicited prospecting emails … [Read more...]
"Sell What You Use, Use What You Sell!" Posted on February, 2017
I have to admit, this post is targeted primarily to vendors of Sales/Marketing … [Read more...]
The Customer Buying Process Is Not About You Or Your Competition! Posted on February, 2017
I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]
Sales And The Zombie Apocalypse Posted on February, 2017
Recently, I was having a conversation with Robert Racine about the state of … [Read more...]
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