We still have very antiquated views of our "value proposition." Most of the … [Read more...]
Tag: Value Proposition
You Are Your Company's "Value Proposition"
"My Obsession To Provide Customer Value," Christian Mauer Posted on February, 2024
Introduction: Several weeks ago, I wrote, "Sellers, Are You Really Interested In … [Read more...]
Are We Doing Things "To," "For," Or "With" Others? Posted on February, 2024
Sometimes a simple change in a single word changes our mindset and those who we … [Read more...]
What Value Are Your Customers Creating For You? Posted on February, 2024
We've been taught we have to create value with our customers. There are a lot … [Read more...]
We Know The Answers, But Do We Know What They Mean? Posted on February, 2024
We have all sorts of technologies that give us the "answers." ChatGPT can … [Read more...]
The Growth Opportunities Are Stunning, Why Aren't We Capturing Them? Posted on January, 2024
My friend, Matt Heinz, posted a fascinating article which reminded me of some … [Read more...]
Problem Or Product Focused Selling? Posted on January, 2024
It's Monday morning, I've just cleared my email and social feeds. Each of us … [Read more...]
Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition..... Posted on January, 2024
I have to start this post with an acknowledgement and a concern about … [Read more...]
AI, Salespeople, And The "Last Mile Problem" Posted on January, 2024
AI offers tremendous promise to help sellers become much more efficient. A lot … [Read more...]
Letting Our Customers Ask Us The Wrong Questions! Posted on January, 2024
It's SKO season, yesterday I was leading a discussion with a great sales team. … [Read more...]
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