Calm down, give me a few moments to defend my case. I know it's an absurd … [Read more...]
Tag: Value Proposition
What If We Sold The Way Our Customers Want To Buy?
Value Creation Is Really About Building Value Continuously Posted on January, 2023
We need to develop a deeper understanding of the value creation/realization … [Read more...]
Buyers Using ChatGPT...... Posted on January, 2023
There's a lot of excitement from sellers about the power of AI tools like … [Read more...]
What Value Are You Creating? Posted on January, 2023
Sometimes, I think we think about value too restrictively. Historically, we … [Read more...]
"Customers Are Taking A More Measured Approach To Their Purchasing Decisions" Posted on January, 2023
In announcing reductions at Salesforce yesterday, Marc Benioff was quoted, … [Read more...]
And The Insanity Continues....... Posted on December, 2022
Actually, I'm surprised it's taken this long. People, including me, have been … [Read more...]
Can You Answer These Two Questions? Posted on December, 2022
This is Pop Quiz, answer these two questions---choose any of your important … [Read more...]
Selling Is So Tough!!! Posted on December, 2022
I was struck by a post by Steve Hall on LinkedIn. Steve and I share a similar … [Read more...]
How Do Your Customers Make Money? Posted on December, 2022
In the past few days, I've had several separate conversations with people, … [Read more...]
False Choices, A Reprise Posted on December, 2022
Our social media feeds are constantly filled with false choices. Take, for … [Read more...]
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