Often, I go into a sales organization that is struggling and am amazed to see … [Read more...]
Tag: Strategy
No Sales Model Is Forever, What To Do When What Worked Isn't Working
Customers Don't Know How To Buy! Posted on May, 2011
One of the biggest mistakes sales people make is overestimating their customers’ … [Read more...]
Buyer Persona's -- A Great Starting Point For Sales! Posted on May, 2011
I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this … [Read more...]
Price Is NEVER The Only Decision Criteria! Posted on April, 2011
I have to admit being a little frustrated. Over the past two weeks, I must have … [Read more...]
Understanding Our Customers' Decisionmaking Processes Posted on April, 2011
Understanding how our customer will make a buying decision is critical to our … [Read more...]
We Have To Invest In Revenue Generation Posted on April, 2011
A key goal of most businesses (profit and not for profit) is revenue … [Read more...]
Can You Afford Not To Invest In Sales? Posted on April, 2011
I talk to a lot of entrepreneurs and owners of small businesses. A topic that … [Read more...]
Sales Information Is Not Sales Intelligence Posted on March, 2011
I'm a tremendous fan of many of the Sales 2.0 tools. I think any high … [Read more...]
Is The Profession Of Sales At An Inflection Point? Posted on March, 2011
"An Inflection Point is a point on a curve at which the sign of the curvature … [Read more...]
Sales Professional 3.0 Posted on March, 2011
Okay, okay, I know the title of this post will shock many of my regular … [Read more...]
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