Shout out to my friends Matt Heinz and Brent Adamson. In listening to their … [Read more...]
Why Do We Think Our Customers Know What They Are Doing?
Preaching To The Choir..... Posted on February, 2023
I was confronted with a really discomforting thought today. As I listened to a … [Read more...]
Educating Our Customers.... Posted on February, 2023
Hank Barnes wrote a brilliant post, "A Question Of Prospect Education" It's an … [Read more...]
"Can You Help Us......?" Posted on February, 2023
"Can you help us......." is music to every seller's ears. It's the pot of gold … [Read more...]
Is Outbound Dying? Posted on February, 2023
I'm breaking into a nervous sweat just writing the title to this post. As a … [Read more...]
What About The "Human" Element In Selling? Posted on February, 2023
As my social feeds get filled with "gurus" talking about how AI can be deployed … [Read more...]
Tracing Our Problems Back To The HP-35 Scientific Calculator Posted on February, 2023
I've come to a, perhaps rash, conclusion. The majority of challenges we face in … [Read more...]
Freeing Time For The "Human Touch" In Selling Posted on January, 2023
We revel in leveraging our technologies for buyer engagement--and, apparently, … [Read more...]
On Layoffs..... Posted on January, 2023
I read an important article by Elizabeth Spiers, Layoffs by Email Show What … [Read more...]
"Two Years Ago, The Biggest Challenges You And Your Organization Faced Were....." Posted on January, 2023
Imagine receiving a very well crafted prospecting outreach. It is well written. … [Read more...]
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