This post is the ninth post in my series on Sensemaking. Like the eighth post, … [Read more...]
Tag: Future Of Buying
Sensemaking: Selling To A Hierarchy Of Challenges
Sensemaking: Putting It All Together In Selling To Our Customers Posted on June, 2019
This post is the eighth post in my series on Sensemaking. I think this is where … [Read more...]
On Sales/Marketing Friction Posted on June, 2019
We misunderstand the concept of friction in sales and marketing. At least we … [Read more...]
Sensemaking, Selling To Customers In The Chaotic Domain Posted on June, 2019
This post is the seventh in my series on Sensemaking. It's been a long and very … [Read more...]
Replacing The Sales Funnel With The Sales Flywheel Posted on June, 2019
Recently, I reread an article by Brian Halligan, Replacing The Sales Funnel With … [Read more...]
Sensemaking, Selling To Customers In The Complex Domain Posted on June, 2019
This post is the sixth in my series on Sensemaking. For links to the other … [Read more...]
Sensemaking, The Foundations Posted on May, 2019
This is the second article in my series on Sensemaking. For links to all the … [Read more...]
Sensemaking, The Big Issue Facing Both Our Customers And Us Posted on May, 2019
As we look at the world that surrounds us, we are confronted within increasing … [Read more...]
Customers Are Irresponsible When They Don't Answer Our Prospecting Calls! Posted on May, 2019
I'm following a fascinating discussion in LinkedIn. You should read it here. … [Read more...]
Sales---Science Or Art? Posted on May, 2019
Recently, I read an article about sales being more science than art. Perhaps, … [Read more...]
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