I was struck by a sentence in the CEB's Sales Challenger Blog, "Given a choice, … [Read more...]
Given A Choice, Customers Generally Prefer Not To Have Their Time Wasted
Applying Lean Practices To Sales And Marketing Posted on November, 2012
Not long ago, the folks at Openview Labs in Boston interviewed me on Lean Sales … [Read more...]
Is Your Sales Strategy Based On Assumptions? Posted on November, 2012
The scene gets played over and over, literally hundreds of times every year. … [Read more...]
"Intelligent Leads" Posted on November, 2012
I was recently asked to share my views of the impact of Big Data, business … [Read more...]
Messaging Or Engaging, Where Is The Conversation? Posted on November, 2012
I may be guilty of wordsmithing and I'd appreciate you correcting me on this, … [Read more...]
But We Gave Them Everything They Wanted!?! Posted on October, 2012
It was a loss review, one of those very difficult discussions after a major--and … [Read more...]
They Aren't The Enemy, They're Our Customers! Posted on October, 2012
We all know the saying, "Things would be great if it weren't for those damned … [Read more...]
Do You Really Understand Your Customer's Goals? Posted on October, 2012
As sales people we are trained to do needs analysis. We have questioning guides … [Read more...]
Forensic Prospecting Posted on October, 2012
Forensic Prospecting---I wish I could claim inventing this term, but the words … [Read more...]
It's The Customer's Responsibility To Buy! Posted on October, 2012
As sales people, we take our responsibility to sell very seriously--sometimes … [Read more...]
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