Any sales person worth her salt knows how important questions are. They are … [Read more...]
The Power Our Questions Offer Our Customers
"Content Free" Content Posted on November, 2012
I haven't whined in a while, so pardon me for this indulgence. We all know that … [Read more...]
Given A Choice, Customers Generally Prefer Not To Have Their Time Wasted Posted on November, 2012
I was struck by a sentence in the CEB's Sales Challenger Blog, "Given a choice, … [Read more...]
Applying Lean Practices To Sales And Marketing Posted on November, 2012
Not long ago, the folks at Openview Labs in Boston interviewed me on Lean Sales … [Read more...]
Is Your Sales Strategy Based On Assumptions? Posted on November, 2012
The scene gets played over and over, literally hundreds of times every year. … [Read more...]
"Intelligent Leads" Posted on November, 2012
I was recently asked to share my views of the impact of Big Data, business … [Read more...]
Messaging Or Engaging, Where Is The Conversation? Posted on November, 2012
I may be guilty of wordsmithing and I'd appreciate you correcting me on this, … [Read more...]
But We Gave Them Everything They Wanted!?! Posted on October, 2012
It was a loss review, one of those very difficult discussions after a major--and … [Read more...]
They Aren't The Enemy, They're Our Customers! Posted on October, 2012
We all know the saying, "Things would be great if it weren't for those damned … [Read more...]
Do You Really Understand Your Customer's Goals? Posted on October, 2012
As sales people we are trained to do needs analysis. We have questioning guides … [Read more...]
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