I wrote about 70% Of Buying Process Completed Without Sales Involvement! There … [Read more...]
Reclaiming Our 70% Of The Customer Buying Process
70% Of Buying Process Completed Without Sales Involvement! Posted on December, 2012
I'm sorry if I'm starting to sound like a broken record, but I'm getting tired … [Read more...]
Moving From Value Creation To Value Co-Creation Posted on November, 2012
As sales people we have been drilled and drilled in "Value Propositions." Over … [Read more...]
People Don't Dislike Sales People, They Dislike Bad Selling! Posted on November, 2012
People don't dislike sales people, they dislike bad selling! I wish I had said … [Read more...]
Sales Specialists And The Account Manager, Why Is There Conflict? Posted on November, 2012
Sales specialists or overlay reps are critical in complex B2B sales. The sales … [Read more...]
The Power Our Questions Offer Our Customers Posted on November, 2012
Any sales person worth her salt knows how important questions are. They are … [Read more...]
"Content Free" Content Posted on November, 2012
I haven't whined in a while, so pardon me for this indulgence. We all know that … [Read more...]
Given A Choice, Customers Generally Prefer Not To Have Their Time Wasted Posted on November, 2012
I was struck by a sentence in the CEB's Sales Challenger Blog, "Given a choice, … [Read more...]
Applying Lean Practices To Sales And Marketing Posted on November, 2012
Not long ago, the folks at Openview Labs in Boston interviewed me on Lean Sales … [Read more...]
Is Your Sales Strategy Based On Assumptions? Posted on November, 2012
The scene gets played over and over, literally hundreds of times every year. … [Read more...]
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